Fortune

Can you make a fortune with the "in-formation" business model? This is where you begin selling information until you can move into the formation of other goods (products and services) for sale. 

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Using the in-formation approach you begin producing information formed from free information found around. You do not plagiarize, but rather create your own spinoff or completely derivative work. You begin selling information until you can make some money, amass some capital, and move into a "formation" phase where you can produce other goods (products and services) for sale. 

From the information phase, you move into the formation phase if you want to grow and diversify. Otherwise, you can stay raking in profits selling information. After all, we are still in the information age and will stay there for a long while. 

If you decide to move into the formation phase, you begin to develop products and services for sale. In the end, being in business is all about sales. It's all the same thing, trade or commerce. In the end, the viability of your business is all about sales and profits that your trade or commerce can generate. To be profitable, remember V > P > C, value greater than price, and price greater than cost.

For sales, get into the mindset of interpreting sales as seeing alternatives, listening, and exchanging solutions ("SALES"). Buy problems; sell solutions. Buy into the idea that XYZ is a problem and offer ABC as a solution. If you solution satisfies market needs, you will have sales. If your solution does not work at first, keep trying and refining your offer. It's all trial and error before you can satisfy market needs. It's all about trading solutions in exchange of money. 

Problems and opportunities are endless and essentially unlimited. Different solutions have different opportunity costs that you have to consider based on the resources available to your company. Business is both a science and an art. Business requires a careful balancing act between risks and rewards. Calculate costs and the potential revenues from sales. Examine your value proposition and what customers get fro their money. Remember V > P > C. 

What do you think?

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