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Underpromise

Trademarketing is what we call the art and science of marketing your trade. This is taking your trade (combo of products and services) to the market for trade. It is perhaps the same thing as marketing, but we call it trademarketing as a way of remembering that business is all about trading. 

Slap is food for thought. Philanthropy in writing. Take more at TakeSlap.com 

The purpose of your business should be to trade solutions. These solutions take the form of "goods" (products and services). These goods are exchanged for money or other valuable and legal consideration. To succeed in business, the needs of your clients should always come first. However, your clients will have unlimited needs and wants. Your clients may have unreasonable expectations and be irrational creatures as most humans.

Even though your business can have an unlimited product line, to ensure customer satisfaction, focus on discreet segments within your product line. Look to satisfy very specific and niche needs in the marketplace. Looks for precise and specific service dots plotted on the endless place of customer needs and and your unlimited product line. 

Your business should focus on a niche segment of your client needs. Again, the needs of your clients come first and should be the compass of your business. But since your clients will have unlimited needs and wants, your business should focus on discreet segments to be served well one transaction at a time.

You won't be able to satisfy the endless needs and unlimited wants of your clients. Minimize expectations and deliver concrete results for a profitable price. Under promise and over deliver. Never the other way around. 

Do not lose money trying to please clients. In essence, humans are insatiable and impossible to please. Unless your prices can cover costs and render profits, you will end up broke trying to satisfy the endless needs and unlimited wants of your clients. You can only do what the overall market and macro economic conditions allow you to do. Do not offer miracles that you cannot fulfill. Instead, under promise and strive to over deliver on that deliberate under promise. 

Slap is food for thought. Philanthropy in writing. Take more at TakeSlap.com 


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